Privacy Policy for VerdePena Calligraphy Studio
At VerdePena Calligraphy Studio, accessible from our online platform, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by VerdePena Calligraphy Studio and how we use it. We are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws in Brazil.
What Information We Collect
We collect various types of information in connection with the services we provide, which include calligraphy courses, custom lettering, corporate team-building events, retail of calligraphy supplies, private tutoring, and online classes.
- Personal Identification Information: This includes your name, email address, phone number, and mailing address when you register for a course, workshop, make a purchase, or subscribe to our newsletter.
- Payment Information: When you make a purchase, we collect necessary payment details. Please note that we do not directly store credit card details; these are processed securely by third-party payment processors.
- Correspondence: If you contact us directly, we may receive additional information about you such as the contents of the message and/or attachments you may send us, and any other information you may choose to provide.
- Usage Data: We collect information about how you access and use our online platform, such as your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits. This helps us understand user behavior and improve our services.
How We Use Your Information
We use the information we collect in various ways to provide and improve our services, including:
- To provide, operate, and maintain our online platform and studio services.
- To process your registrations for courses and workshops and manage your participation.
- To fulfill orders for calligraphy supplies and arrange for their delivery.
- To communicate with you, including for customer service, to provide updates and other information relating to our services, and for marketing and promotional purposes.
- To personalize your experience on our site by presenting products and offers tailored to you.
- To understand and analyze how you use our online platform and to improve our services and offerings.
- To develop new products, services, features, and functionality.
- To detect and prevent fraud and enforce our terms and conditions.
Legal Basis for Processing Personal Data (GDPR)
We will only process your personal data where we have a lawful basis to do so:
- Consent: We may process your data if you have given us clear consent for a specific purpose.
- Contract: Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract (e.g., when you register for a course).
- Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject.
- Legitimate Interests: Processing is necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your rights and interests (e.g., for improving our services, security).
Sharing Your Information
We do not sell, trade, or otherwise transfer your personal information to outside parties except as described below:
- Service Providers: We may share your data with trusted third-party service providers who assist us in operating our online platform, conducting our business, or serving our users (e.g., payment processors, email service providers, analytics providers). These parties are contractually obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
- Legal Requirements: We may disclose your information when required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your personal data is transferred and becomes subject to a different privacy policy.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Your Data Protection Rights (GDPR)
Under GDPR, you have the following rights concerning your personal data:
- The right to access: You have the right to request copies of your personal data.
- The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
- The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
- The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the details below.
Cookies and Tracking Technologies
Our online platform uses "cookies" to help personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. They are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.
We use cookies for various purposes including to:
- Remember your preferences and settings.
- Analyze site traffic and trends.
- Facilitate login and user authentication.
- Enhance the user experience.
You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the services or websites you visit.
Children's Information
Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. VerdePena Calligraphy Studio does not knowingly collect any Personal Identifiable Information from children under the age of 16. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our service, prior to the change becoming effective and update the "last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions or suggestions about our Privacy Policy, please do not hesitate to contact us:
VerdePena Calligraphy Studio
Address: 2847 Rua das Palmeiras, Suite 5B
City: São Paulo, SP
Zip: 04567-030
Country: Brazil